Social proof

Social-proof widgets show small, rotating “recent activity” notifications — “Mike R. claimed the spring offer” — that reassure visitors other people are already taking action. Placed near a form or buy button, they reduce hesitation at the exact moment someone is deciding.

Why social proof works

Social proof is one of the best-evidenced levers in marketing. Showing reviews can lift purchase likelihood by up to 270%,^[1] and 66% of consumers say social proof made them more likely to buy.^[2] Recent-activity notifications put that same “others trust this” signal right on your page.

Settings

Notifications

You build a list of activity messages that rotate on the page. Each one has:

Field	What it’s for
Name	Who took the action (shown as an initials avatar)
Message	What they did — e.g. “booked a consultation from Austin”
Ago — min / max (minutes)	A random “time ago” is picked in this range on each view, so it feels live and fresh
Icon (when no name)	The icon to show if an entry has no name
Link URL	Where the notification clicks through to (overrides the default)
Action text	An optional call-to-action label on the entry

Use Add to create more entries and the arrows to reorder them.

About the “Ago” timing

“Ago” values are in minutes and display automatically as minutes, hours, days, or years (60 = 1 hour, 1440 = 1 day). The random min–max window keeps the feed feeling current without you editing timestamps.

Theme

Match it to your brand with a preset and overrides.

What visitors see

A compact toast that appears near your call to action and rotates through your entries.

Good to know

Social proof is a trust/display widget — it doesn’t capture leads itself. Its job is to raise the conversion rate of the thing next to it. Pair it with a calculator, quiz, or your opt-in form — the social proof reassures, the other widget captures.

When to use

• Beside a booking form or calculator to reduce hesitation.
• On checkout / offer pages to reinforce that others are buying.
• During a launch to make activity feel real and growing.

Tips

• Keep messages specific and believable — real-sounding names, places, and actions.
• Don’t overload the page; a steady trickle beats a flood.

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^[1] Spiegel Research Center, Northwestern University (with PowerReviews), 2017. ^[2] Trustpilot consumer survey, 2019.